“As a startup, you have the decision to make — do I want to make it cheap, make more profit, or do I want to do the right thing? And so far we have really stuck with our values and we’ve done the right thing.”
— Aniyo Rahebi, Good Edi
In this episode
Catherine Hutchins and Aniyo Rahebi of Coralus Venture Good Edi join Activator Connie Henson to talk about how they got their start, how they consider sustainability in their supply chain, and growing their business through authentic connections.
They also discuss:
- The lack of infrastructure to process disposable coffee cups
- Proving the concept through trials in a home kitchen
- Staying values-aligned and considering the sources of their entire supply chain
- Working with cafes to position their cups
- Becoming part of the Coralus community
- Some of the challenges they’ve faced along the way
- What’s next for Good-Edi
We invite you to join us as an Activator.
Take action and engage with Good Edi:
Connect with Connie on LinkedIn.
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