Menu
Brand Guidelines 2021
SheEO is a radically redesigned ecosystem that supports, finances, and celebrates women + non-binary innovators.
SheEO’s logo comes in one horizontal format. The logo can be used in it’s primary colour teal, in black and in white. When the logo is being used in white, it should always be displayed on a primary colour background.
The logo has been thoughtfully laid out to create balance and unity. The measurements below show the distance between elements and their proportions. These should never be altered.
01. Teal on white
02. Black on white
03. White on teal
04. White on purple
05. White on red
SheEO consits of 3 primary colours and 3 supporting secondary colours. This page shows the weight of each in comparison.
The primary colours consist of teal, red and purple. Each colour has a lighter tone that it can be paired with. These lighter tones should never be used on their own or paired with an opposing colour.
These supporting colours will be used mainly to help create flexibility for print and digital collateral.
Lastly, black and white is used as the primary colour for text in printed and digital collateral, while dark grey is the primary colour for web text, and light grey is used for social media backgrounds.
Primary colour usage: 90%
Secondary colour usage: 10%
Teal
RGB: 11, 132, 168
CMYK: 85, 37, 21, 1
#0B84A8
Light Teal
RGB: 128, 213, 227
CMYK: 46, 0, 11, 0
#80D5E3
Red
RGB: 206, 32, 37
CMYK: 12, 100, 100, 3
#CE2025
Light Red
RGB: 237, 128, 128
CMYK: 2, 62, 41, 0
#ED8080
Purple
RGB: 117, 21, 217
CMYK: 70, 85, 0, 0
#7515D9
Light Purple
RGB: 129, 129, 255
CMYK: 58, 54, 0, 0
#8181FF
Red Hat Text takes all of the personality from Red Hat Display and optimizes it for more demanding applications. It is easy to read in paragraphs, large and small sizes.
ABCČĆDĐEFGHIJKLMNOPQRSŠT
UVWXYZŽabcčćdđefghijklmnopqrsšt
uvwxyzžĂÂÊÔƠƯăâêôơư12345678
90‘?’“!” (%)[#]{@}/&\<-+÷×=>®©$€£¥¢:;,.* ‘
*As a secondary/backup font, Century Gothic will be used. This is a font that is common accross all machines and should be used for MS templates and emails.
Red Hat Text: Type hierarchy for web
Tag
Style
Typeface
Font size/Leading
H1
The worlds to-do list
Medium
75px/80px
H2
You can’t just add women & stir
Regular
60px/70px
Sub Header
Who is an
Activator?
Regular & Bold
30px/35px
Call out
The new cohort of SheEO Australian Ventures has been announced.
Regular
30px/35px
Paragraph
Radically generous women who step in to activate themselves as change agents committed to transforming our systems. Gifting their capital, buying power, networks & expertise in support of women-led Ventures.
Regular
16px/22px
Quote
“Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh”
Medium Italic
24px/30px
FAQ
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh?
Regular
30px/35px
The graphic elements of SheEO have symbolic meaning and reflect the same style as the logo. These symbols can be used as design elements on both digital and print collateral as well as on swag. You can right click to download these symbols.
collaboration
activator
venture
equity
*Note that the “plus” and ‘collaboration” symbols should never be used in red.
SheEO’s photography curation is taken from events that showcase
Activators, Ventures and attendees. Stock photography should never
be used as SheEO only focuses on real moments. Majority of photography used in natural state. White background, with teal or other brand colours used as accents.
Coralus (formerly SheEO) is a radically redesigned ecosystem that supports, finances + celebrates women + non-binary folks.
By subscribing I allow Coralus to contact me by email regarding community programming. I may withdraw my consent at any time through the unsubscribe link.