Explore the Coralus Ventures Gift Guide, featuring products and services from women- and non-binary-led businesses in the Coralus community.


SheEO is a radically redesigned ecosystem that supports, finances + celebrates women.


SheEO is a radically redesigned ecosystem that supports, finances + celebrates women.

General FAQs

The SheEO model brings together hundreds of women called Activators in each country, who contribute $1100 or £850 (monthly payments of $92 or £71) as an Act of Radical Generosity. The money is pooled together and loaned out at 0%-interest to five women-led Ventures selected by the Activators. All Ventures are revenue-generating with export potential and are working on the World’s To-Do List through their business model or their product and service. The loans are paid back into the fund over five years and then loaned out again, creating a perpetual fund which we will pass on to our daughters and granddaughters and nieces. Our goal is to reach 1 million Activators, supporting 10,000 women-led Ventures globally with a $1B perpetual fund.

In the SheEO model, Activators contribute more than just their capital. As an Activator you can also activate your network, expertise, resources and buying power to help the Ventures grow and succeed. You are also involved in selecting the Ventures directly through a radically redesigned online selection process. Each year Activators participate in two rounds of online voting. In Round 1, Activators collectively review all of the Venture applicants from their region and select the Venture Semi-Finalists; in Round 2, Activators review the Semi-Finalists and select their SheEO Ventures.

The selected Ventures gather at a Retreat with the SheEO Development Guides and during the SheEO program, there will be a special ceremony to divide the collective fund amongst themselves using a peer-based decision-making process based on two rules: 1) you can’t give it all to one Venture (no winner-takes-all), and 2) you can’t divide it up evenly.

Your contribution of $1100 or £850 includes a 10% sustainability fee which helps support SheEO’s annual operations. The balance of our operational costs are covered by sponsorship and philanthropy from organizations and individuals who are aligned with our mission. Our goal is to be a self-sustaining program.

SheEO Canada Fund is a federally incorporated not-for-profit in Canada, governed by a Board of Directors.

Please see below for how we are structured in each country:

In the US, the Fund is managed through Philanthropic Ventures Foundation (PVF), on behalf of SheEO. PVF is a 501(c)(3) nonprofit, EIN number 94-3136771.

In Australia, SheEO has a local bank account with CBA, opened up under the umbrella of SheEO Canada Fund.

In New Zealand, SheEO has a local bank account with Westpac, opened up under the umbrella of SheEO Canada Fund.

For the UK, SheEO has partnered with HSBC to open a non-resident account, under the umbrella of SheEO Canada Fund.

The intention behind the Fund is to build a multi-generational perpetual fund that passes on to our daughters, nieces and granddaughters. With that outcome, we will build a succession plan for governance so that this money exists in perpetuity.

If at some point in the future we feel as a community that this fund is no longer needed or needs to wind down we will find an organization with similar mission to partner with through an agreed upon process by the SheEO Board of Directors.  In our incorporation documents, instructions to the Board read as follows:  Any property remaining on liquidation of the Corporation, after discharge of liabilities, shall be distributed to one or more qualified donees within the meaning of subsection 248(1) of the Income Tax Act.

SheEO has a Board of Directors who meet regularly and all financial statements are audited annually.

Your entry into our network starts with an act of #RadicalGenerosity – an $1100 or £850 contribution (monthly payments of $92 or £71) – with no expectation of return, on behalf of someone you don’t yet know. Your contribution is a gift that pays forward over and over again.

#RadicalGenerosity is also a practice and a behaviour we are developing at SheEO. We imagine that the potential of our Ventures and of all of us would be far greater if we were surrounded by radically generous people. We would dream bigger, we would treat ourselves more kindly and we would be happier. In our community we ask, what is the radically generous response to our Ventures’ needs? What kind of world would we create if we were radically generous with each other and with ourselves?

There is emerging data that indicates women + non-binary investors better understand women-led + non-binary Ventures, and that women-led + non-binary Ventures funded by women + non-binary folks perform better. While we recognize that women and men will need to work together in order to transform systems, we know this is going to take time. Our starting point is women-only. Every day, working together, we remember that we have all we need to redesign, redefine and recreate this world.

Men who wish to contribute capital can gift an Activation to a woman in their life (a daughter, sister, wife, mentee, entrepreneur, colleague, etc) or to someone who has applied to SheEO for a gifted spot. With gifted Activations, you’ll contribute 80% ($880 or £680) and the recipient will contribute the remaining 20% ($220 or £170) and be able to participate fully as an Activator in the SheEO community. 

Men can also encourage entrepreneurs to apply to SheEO and help spread the word about SheEO and Radical Generosity to their networks.

At SheEO we are committed to building a highly diverse global community of radically generous women, of all ages, races, ethnicities and cultures.  Our goal is to build a new regenerative economy that is life sustaining. There is a lack of diversity in our current power structures which results in highly unequal systems. Women were not at the table to design the current model. We need to be at the table to create a new model. We also need racial, cultural and intellectual diversity. It is our intention and effort daily to build a highly diverse community. Activators currently range in age from 11-96. We continuously strive to work alongside our BIWOC sisters in all regions around the world to transform systems and work together to heal generations of racism and inequality. Getting into relationships with one another, working together for the benefit of all is part of our economic, social and cultural reconciliation. We understand that to transform systems, the work starts with transforming ourselves. See Our Values and Principles

Women receive 2.2% of venture capital globally and represent 51% of the population. This is statistically impossible to occur without massive bias in our systems. But money is not the only element of SheEO that matters. Arguably our shift in mindset, our belief that you can’t ‘add women and stir’, our completely reinvented ecosystem-based support system and our radically generous spirit is need to transform systems. We only fund women working on the World’s To-Do List, focused on the UN Sustainable Development Goals.

Activator FAQs

Click here to Activate. You’ll first create your Activator profile on SheEO’s online community and then select one of three payment options: 1) monthly payments of $92 or £71, 2) one-time payment of $1100 or £850 or 3) annual auto-renewal. From there, you’ll receive a welcome email, join an Activator Welcome Call, and receive more information on how you can get started in the community.

Your Activator contribution goes to a perpetual fund for SheEO Ventures – women entrepreneurs working on the World’s To-Do List – that you as an Activator get to vote for and select. Once the Ventures are selected, you’ll receive regular updates on how they’re doing and what support they need, and once a year you’ll receive a Venture Impact Report.

Plus the Activator experience: weekly Activator Support Calls, Global Activator Calls, voting for the Ventures, virtual events, online community, Ask/Give platform, SheEO Summit, podcasts, webinars, and more. (If you’re wondering… yes, you get a LOT of value for that 10%) 

We welcome all levels of participation and consider this to be a community that you join on your own terms. We understand that life gets busy so we invite you to engage in a way that works for you. If you want to contribute your capital but don’t have time beyond that, great! If you want to be highly engaged, support the Ventures and help grow the community, that works too!

Your experience as an Activator  is on your own terms. You can be involved as you like. No guilt!

  • Connect with other Activators – The Activator community is an invaluable network of well-connected, experienced and radically generous women who are here to support each other. You might meet your next business partner, mentor, investor or lifelong friend. You can build relationships with other Activators via the weekly Activator Support Calls, Global Activator Calls, online community, virtual events, SheEO Summit, and more. 
  • Ask & Give – We have all that we need in this network to reach our potential. If you need something, ask. If you have something to give, please offer it. At SheEO you are encouraged to ask for help via our Ask/Give platform, weekly Activator Calls and on our online community.
  • Vote to select the Ventures – Each year there are two rounds of online voting where you can share feedback with Venture applicants and help decide which entrepreneurs will receive funding, coaching and access to the community.
  • Support the Ventures – You’ll hear the latest Venture updates and Asks (what they need help with) on our Activator Calls and newsletters, and you are welcome to get involved as a customer, advisor, connector, amplifier, and/or follow-on fund investor to help the Ventures grow their businesses.
  • Learn and take action around building equitable systems and shifting mindsets – As an Activator you’ll be invited to participate in learning sessions with SheEO Development Guide MJ Ryan, virtual events, webinars, workshop series, podcasts, and the SheEO Summit.
  • And if you want to get even more involved, there are opportunities to host and facilitate calls and events, join and organize working groups within the network (e.g. SheEO Racial Justice Working Group), help grow the Activator community, help Ventures with their financials, and more!

Yes! You can either gift an Activation to a woman in your life (e.g. your daughter, sister, mother, friend, mentee, wife) or to someone who has applied to SheEO for a gifted spot. 

With gifted Activations, you’ll contribute 80% ($880 or £680) and the recipient will contribute the remaining 20% ($220 or £170) and be able to participate fully as an Activator in the SheEO community. Click here to gift an Activation.

If the Activator contribution represents a financial barrier but you really want to be part of SheEO’s global community of radically generous women, we invite you to apply for a gifted Activation. How it works: 80% of the Activator contribution will be covered thanks to another person’s radical generosity; for 20% ($220 or £170) you’ll help fund the Ventures and get to participate fully as an Activator in the community.

No. When you sign up, you will select one of our 5 current regions to Activate in (Canada, the US, New Zealand, Australia, the UK). Your payment will be in that region’s currency and will help fund Ventures in that region, and as an Activator you’ll get to vote for the Ventures in that region. You do NOT need to live there to Activate, and you are welcome to participate in any/all of our Activator Calls and virtual events.

We’ve had several expats Activate in their home country as a way to give back and stay connected. We’ve had Activators who live in Singapore, Hong Kong, Germany, the Netherlands, Japan, Switzerland, and beyond.

After your first year as an Activator, you’ll have an opportunity to re-activate (continuing with your monthly payments or another $1100 or £850 contribution) to help fund more SheEO Ventures.

Re-activating will enable you to participate in voting to select the Ventures the following year. If your circumstances change and you’re not able to re-activate, you’ll still be able and encouraged to engage in our online community, Activator Support Calls, virtual events, learning sessions, the SheEO Summit and more. Activating every year allows us to grow the SheEO perpetual fund and support more women entrepreneurs working on the World’s To-Do List. If your circumstances permit, we’d love for this to be an annual contribution.

You can Activate year-round. Once you Activate, you’ll immediately gain access to our global community of radically generous women and can start participating in weekly Activator Support Calls, the online community, Ask/Give platform, learning opportunities and more. So the sooner you Activate, the greater the benefits!


Yes! If you are an entrepreneur and meet the criteria (majority women-owned and led, minimum $50K or £40K in revenue this year, and creating a better world), we encourage you to apply. If you are applying as a Venture, becoming an Activator is a great way to join the SheEO community, begin building relationships and get the support you need to grow your business.

Venture FAQs

SheEO Activators select to fund various types of Ventures who create significant positive impact across all sectors; wellness, AI, education, food sustainability, waste reduction, energy efficiency, inclusion, and biotech innovation. They are women-owned and women-led and create new models, new mindsets, and new solutions that benefit humanity. Currently, our Founders range in age from 22-70+ years old. We are agnostic about age or sector or structure. If you are a for-profit, not-for-profit or charity that generates revenue and can pay back a loan over 5 years, then you can apply.

In order to apply to be a SheEO Venture, you must meet all eligibility requirements including the minimum recurring revenue.  Many Ventures begin as Activators, and leverage the network to get the support they need through our community of radically generous women with all different sorts of expertise and connections.

The 0%-interest loan has a five-year term for each Venture. Ventures pay back their loans in 20 equal installments over a five year period. We track Venture milestones and success annually and report those results out to the community.  As the funds are paid back, the money gets reinvested into the fund and loaned out again to new Ventures.

You will be asked standard identifying questions about your Venture, plus these questions.  

  • Describe Your Venture. (200 word limit)
  • What is your Venture’s vision? (150 word limit)
  • Why you? Why now? Why are you the person to solve the problem your Venture is addressing? Why is now the right time? (200 word limit)
  • Name up to two (2) UN sustainable Goal(s) you are working on. How are you working on the goal? How are you measuring impact? (250 word limit)
  • What is your current business model? How do you currently make money?
  • Outside of customer revenue, how much money have you raised/received from other sources?
  • How do you plan on reaching your vision? (100 word limit)
  • How would this loan help you get closer to your vision? (150 word limit)
  • Tell us about your team. How do you define roles and responsibilities? Current number of full time employees? Current number of part-time employees/contractors on your team? (200 word limit)

At SheEO, we trust the intuition of Activators to determine/select which Ventures are funded. These Activators are asked to keep the following in mind: 

  • Would you buy or refer to this product or service?
  • Does the entrepreneur have what it takes to lead this company?
  • Do you think this business is creating a better world (is it a new mindset, new model or new solution in how they run their business or in their product and service)?
  • Is the business exporting to other countries or have export potential?

Yes! It doesn’t matter when you launched your venture, as long as you meet the eligibility criteria:

  • Are you majority owned (51%+) and majority led by a woman-identifying 
  • You have generated between $50K – $2M in Australia, New Zealand, Canada or the USA, or £40K – £2M in the United Kingdom, in recurring revenue, from customers, in the last 12 months.
  • Is your Venture registered as a legal entity in the region for which you are applying?

The loan amount for the cohort is determined by the number of Active Activators contributing to the pool of funds divided by the number of ventures (eg: If the pool was $125,000, each venture could get $25000 max). It tops out at $100,000 maximum for an individual venture in each country.

The first quarter after the retreat is devoted to starting engaging with your development guide, getting deeply connected to the community, and working with an Activator accountant for learning and support. At the end of the quarter, with insights from the Activator Accountants and your Development Guide’s support, you’ll assess whether you want to take a loan and if so, how much and whether it should be given all at once or tied to milestones.

Watch what Ilana Ben Ari, founder of Twenty One Toys, (Canadaian SheEO Venture) shares about her experience at the retreat.

Yes! We’ve had Activators apply as Ventures and Ventures join as Activators. You can absolutely be part of the community in both capacities and at the same time.

Many Activators and Ventures have found mentors, new clients, business partners and lifelong friends through the community.

As you may know, the Activators’ contributions are then pooled together and then loaned out in the form of 0%-interest loans to women-led Ventures whom the Activators help select.

If you are a for-profit, not-for-profit or charity that generates revenue and can pay back a loan over 5 years, then you can apply.

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