Meet this year’s Coralus Ventures in Canada, the US, and the UK and learn about their work on the World’s To-Do List.

The Venture Invitation

Are you working on

The World's To-Do List?

Applications are in process, next year they will open again. Get notified.

Application Criteria

The process was designed by entrepreneurs for entrepreneurs.  Our criteria is simple. You do not need to be an Activator to apply to be a Venture, and we are agnostic about age or sector or structure.

*Cis refers to someone whose gender corresponds to their assigned sex.

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“What I learned from SheEO is that, while it’s hard in the beginning to ask for what you need, breaking out of the old system is very satisfying once you get the hang of it."
Sue de Bievre
Beany, SheEO Venture, New Zealand

Application Process

Our application process is straightforward.

The Coralus(formerly SheEO) Venture Application is designed by entrepreneurs for entrepreneurs.  It gets to the heart of what is needed for Activators to make a decision. 


Key Questions 

The focus of the application are key questions about your model and the impact you are creating.  Also be clear about your revenue model in answering the questions.

  • Describe Your Venture. (200 word limit)
  • What is your Venture’s vision? (150 word limit)
  • Why you? Why now? Why are you the person to solve the problem your Venture is addressing? Why is now the right time? (200 word limit)
  • Name up to two (2) UN sustainable Goal(s) you are working on. How are you working on the goal? How are you measuring impact? (250 word limit)
  • What is your current business model? How do you currently make money?
  • Outside of customer revenue, how much money have you raised/received from other sources?
  • How do you plan on reaching your vision? (100 word limit)
  • How would being a Coralus (formerly SheEO) Venture help you get closer to your vision? (150 word limit)
  • Tell us about your team. How do you define roles and responsibilities? Current number of full time employees? Current number of part-time employees/contractors on your team? (200 word limit)

Your Venture is Shared with Hundreds of Activators + You Receive Feedback As an applicant, your company is introduced to Activators from around your region. All applicants receive feedback and are able to submit an Ask to the Coralus (formerly SheEO) Community. 

An Ask can be anything the Venture needs in that moment to support their business (e.g. I need advice on my marketing strategy because I will be launching a brand new product line). Many founders find the feedback at this stage very useful, and get connections that accelerate their organization.


Semi-finalists advance to the second round of applications where all of your Venture’s Financials are validated. Key components of this round:
• Submit Financials
• Submit video introducing your company

If you are selected, you will attend a
retreat and announcement.

Ventures arrive not knowing each other but soon start exchanging their stories, sharing their biggest worries, and opening their businesses to each other for support and help. Facilitated by world-class Development Guides and in the spirit of radical generosity, Ventures share resources, give advice, and listen deeply. 

We know that being an entrepreneur is a hard and lonely road. By creating a safe space to share and with the support of coaches and each other, Ventures leave the retreat with a foundation that sets them up for long-term success – both personally and in their business.

Watch the Twenty One Toys Retreat Experience


You also attend the Announcement and various events depending on the Country, a time to share you Venture, your ask(s) + connect into the community.   

Here’s what happens at Coralus (formerly SheEO) events:

  • Ventures are announced
  • Learn from Coralus (formerly SheEO) Ventures and Activators redefining business
  • Join in dynamic and interactive content
  • Celebrate the Radical Generosity of the Community
  • Make business connections that will support you now and into the future.
The loan is given out at the end of the first quarter determined by the Venture and Development Guide working together to assess what is best for that Venture.

Application Timeline

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“To all of the women of colour entrepreneurs out there - SheEO is a safe space for you. It is a rich space full of people who are deeply compassionate, empathic, caring and willing to share those resources to those of us who aren’t used to having folks receive us in that way.”

– Wakumi Douglas, S.O.U.L. Sisters Leadership Collective, US Tweet

A Bit about Coralus + the Model

Who we are

Coralus is a global community of radically generous women + non-binary folks supporting Ventures working on the World’s To Do List (the UN Sustainability Goals). 

We are committed to building a highly diverse global community of women-identifying entrepreneurs of all ages, races and cultures. Our long-term strategy is to build new pathways for allocating capital, one that results in the best possible outcomes for all, transcending the current winner takes-all mindset. 

We currently operate in 5 regions: Canada, US, New Zealand, Australia and the United Kingdom.

“Our ecosystem-based model dramatically improves outcomes for women entrepreneurs. With the SheEO model women show up as customers, advisors, network connections and funders of revenue-generating women-led businesses that are working on the World’s To-Do List.”
Vicki Saunders
Founder of Coralus
“The biggest impact of being part of SheEO is that I no longer feel alone. I feel connected to women around the world and by collaborating with women globally, I am part of a movement that is bringing worldwide change.”
Sarah Gun
GoGo Events, SheEO Venture

How the Model Works

Our model brings together hundreds of radically generous women called Activators who contribute $1100 each (or twelve monthly payments of $92) for Australia, Canada, New Zealand and the USA; or £850 (or twelve monthly payments of £71) for the UK. That money is pooled and then loaned out in the form of 0%-interest 5 year loans to women-led Ventures whom the Activators help select. As the money is paid back into the fund, it’s loaned out again to support more women-led Ventures each year.

How is Coralus Unique?


Financial support with a 0% interest loan; you set the milestones, goals + the highest use of the funds. As you pay back the loan, the money is paid forward to new Ventures.


You’ll receive coaching with world-class Coralus Development Guides + access to a global community of women who support you as customers, advisors, connectors + become your biggest fans.


Together, we’re working on new mindsets, new models + new solutions to address the World’s To-Do List to create a world that works for everyone.

Who Selects the Ventures?

Rather than rely on a handful of “experts,” we rely on the intuition of Activators in your region to know what they want and what the world needs.

Activators in your region select Ventures with the following in mind:

  • Does the entrepreneur’s story and business excite you so much that you would buy or recommend this product or service?
  • Does the business look like it has growth potential and can leverage our growing network?
  • Are they creating a better world through how they do business or through their product/service?
  • Please keep diversity in mind. It’s a core principle for us at Coralus.

Meet Our Ventures + Discover How They Are Working on the World's To-Do List

“SheEO has been extraordinary for us personally and the positive impact we have been able to make. We have seen our business triple in size. The mentoring, guidance, opportunities and network provided by SheEO have proven invaluable!”
Rebecca Percasky + Kate Bezar
The Better Packaging Co., SheEO Venture, NZ
“SheEO changed everything. You taught me that I don’t have to try to fit my vision into the mold of the current system. I could imagine and build a better way of doing and funding journalism. I didn’t need to fight for my seat at the table. Instead, I could flip and reset the table.”
Erin Millar
The Discourse, SheEO Venture, Canada
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